During the Planning Phase of an IMC Program, a Firm

question 131

Multiple Choice

During the planning phase of an IMC program, a firm will identify the target audience, __________, set the budget, select the right promotional tools, design the promotion, and schedule the promotion.

• A)specify the promotion objectives
• B)pretest the promotion
• C)state the mission
• D)identify possible advertising or promotional firms
• E)carry out the promotion

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Definitions:

Performance Levels

The degrees or stages of how effectively an individual, group, or organization meets their goals or objectives.

Active Listener

A person who fully engages with the speaker, understanding, and processing the information being communicated.

Facts And Feelings

The distinction between objective realities or truths (facts) and subjective emotional responses or perceptions (feelings).

Essential Part

A component or element that is crucial or necessary for the functionality, operation, or completeness of a whole.