The Promotional Mix Can Be Used to (1) Inform Prospective

question 91

Multiple Choice

The promotional mix can be used to (1) inform prospective buyers about the benefits of the product, (2) __________, and (3) remind them later about the benefits they enjoyed by using the product.

• A)explain how to use the product
• B)persuade them to try it
• C)inform customers of complementary offerings
• D)inform customers of pricing changes
• E)lure customers away from competitors' products

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Definitions:

Geometric Series

An ordered list of numbers where each subsequent number is obtained by multiplying the preceding number by a constant non-zero number known as the ratio.

Infinite

A concept describing something without any limit or end.

Terms

Provisions and requirements detailed in a contract or agreement.

Rational Investor

An individual who makes decisions based on thoughtful consideration of expected outcomes, aiming for the maximization of utility or profit.