The Local Radio Station Broadcast a Story About a Dry

question 137

Multiple Choice

The local radio station broadcast a story about a dry cleaner who requested coat donations. The company offered to clean the coats and deliver them to people in need. The various addresses of the dry cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it benefited from

• A) advertising.
• B) direct marketing.
• C) personal selling.
• D) publicity.
• E) sales promotion.

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Definitions:

Corporate Profits

The excess of revenues over expenses for corporations, indicating the financial health and performance of companies.

Depreciation

A method of allocating the cost of a tangible asset over its useful life.

Social Security

A government program designed to provide financial support to individuals during retirement, disability, or upon the death of a breadwinner.

Highway Building

The process of designing, creating, and constructing roads and highways, often undertaken to improve transportation infrastructure.