All of the Following Guidelines Help Ensure the Success of Mobile

question 112

Multiple Choice

All of the following guidelines help ensure the success of mobile marketing except

• A)campaign should match product characteristics to the needs, preferences, and lifestyles of the customer/consumer.
• B)communications should facilitate multitasking.
• C)create a mobile-ready app that is flashy and fun.
• D)mobile apps should help shoppers make price comparisons.
• E)communication must use extensive text and images to explain the purpose and value of the brand.