With Many Industrial Products and Consumer Purchases, Ancillary Services Are

question 274

Multiple Choice

With many industrial products and consumer purchases, ancillary services are an important consideration in selecting the promotional mix. The role of __________ is important to establish the seller's reputation. However, __________ is essential for building buyer confidence and providing evidence of customer service.

• A)direct marketing; personal selling
• B)personal selling; direct marketing
• C)advertising; personal selling
• D)sales promotion; advertising
• E)public relations; direct marketing

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Definitions:

Leadership Position

A role within an organization or group that entails guiding, influencing, or directing others towards achieving collective objectives.

MBA Degree

An MBA Degree is a graduate-level degree focused on business administration and management.

New Leader

Refers to an individual recently appointed or assuming a leadership role, facing the challenge of navigating unfamiliar responsibilities.

Informal Groups

Groups that form naturally among people within an organization based on common interests, friendships, or other personal connections, not structured by the organization.