In the Prepurchase Stage of the Consumer Purchase Decision Process

question 190

Multiple Choice

In the prepurchase stage of the consumer purchase decision process,

• A)trade promotions are more effective than personal selling.
• B)publicity is the most effective promotion tool.
• C)advertising is more helpful than personal selling.
• D)personal selling is more effective than advertising.
• E)personal selling is the most effective way to communicate with potential buyers.

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Definitions:

Paralegal Education

Formal education and training designed to prepare individuals for careers as paralegals, providing knowledge of legal concepts, research and writing skills.

AAfPE

American Association for Paralegal Education, an organization that promotes quality paralegal education, law-related education, and legal education.

Paralegal Education

The training and educational programs designed to prepare individuals to work as paralegals, supporting lawyers in various legal tasks.

Marketable

Describes an item or skill that is in demand in the marketplace, capable of being sold or promoted effectively.