In the Purchase Stage of the Consumer Purchase Decision Process

question 273

Multiple Choice

In the purchase stage of the consumer purchase decision process, __________ gives consumers control over the process.

• A)public relations
• B)direct marketing
• C)advertising
• D)product sampling
• E)social media

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Definitions:

Motivation

Motivation is the psychological driving force that initiates and guides behavior, often driven by the desire to fulfill a need or achieve a goal.

Internal Cues

Psychological or physiological signals from within the body that can trigger certain responses, such as hunger cues indicating the need to eat.

Glucose

A simple sugar and a key energy source for the body, critically involved in cellular respiration and the production of ATP.

Glycogen

A multibranched polysaccharide of glucose that serves as a form of energy storage in animals and fungi.