In the Hierarchy of Effects, Awareness Is Defined as

question 302

Multiple Choice

In the hierarchy of effects, awareness is defined as

• A) the consumer's first actual purchase and use of the product or brand.
• B) the consumer's repeated purchase and use of the product or brand.
• C) the consumer's appraisal of the product or brand on important attributes.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) the consumer's ability to recognize and remember the product or brand name.

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Definitions:

Cone-Bearing

Pertaining to plants that produce reproductive structures known as cones, such as pines and other conifers.

Lateral Transport

The movement of substances parallel to the surface of a cell membrane, often involved in various cellular processes.

Lenticels

Porous swellings of cork cells in the stems of woody plants; facilitate the exchange of gases.

Pith Rays

Tissue in plants that extends radially across the stem or trunk, involved in the storage and transport of nutrients horizontally within the structure.