In the Hierarchy of Effects, Interest Refers to

question 253

Multiple Choice

In the hierarchy of effects, interest refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E) the consumer's first actual purchase and use of the product or brand.

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Definitions:

Cash

Physical money, such as coins and bills, or balances in checking or savings accounts, available for use immediately.

Differential Analysis

A decision-making process that focuses on the costs and benefits that change between decision alternatives.

Differential Costs

The difference in cost between two alternative decisions, or changes in cost that result from choosing one option over another.

Equipment Replacement

The process of buying new equipment to replace old or outdated machinery to maintain or improve operational efficiency.