In the Hierarchy of Effects, Evaluation Refers to

question 6

Multiple Choice

In the hierarchy of effects, evaluation refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E) the consumer's first actual purchase and use of the product or brand.

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Definitions:

Process Cost System

An accounting system that accumulates manufacturing costs and then assigns them to a large number of identical or similar units of output, common in continuous manufacturing environments.

Job Order Cost System

An accounting system that accumulates costs for each individual job or batch of goods, tracking direct labor, direct materials, and overhead.

Process Cost Systems

An accounting system used to apply costs to similar products that are mass-produced in a continuous fashion, assigning costs to units of product based on the processes they go through.

Specialized Machine

Machinery designed to perform a specific task or function in a manufacturing or production process.