In the Hierarchy of Effects, the Consumer's Actual First Purchase

question 69

Multiple Choice

In the hierarchy of effects, the consumer's actual first purchase and use of the product or brand is referred to as the ________ stage.

• A) adoption
• B) evaluation
• C) sampling
• D) interest
• E) trial

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Definitions:

Buying Center

A group of individuals within an organization who participate in the decision-making process for purchasing goods or services.

Buyer

An individual or organization that purchases goods or services for personal use or for incorporation into products or services they provide.

Buying Center

A collection of individuals within an organization who participate in the decision-making process related to purchasing products or services.

Influencers

Individuals who have the power to affect the purchasing decisions of others, often through their authority, knowledge, or relationship with their audience.