A Marketing Manager at an Auto Company Computed Its Promotion-To-Sales

question 146

Multiple Choice

A marketing manager at an auto company computed its promotion-to-sales ratio, that of the major competitor, and the auto industry itself. She found that the company's ratio was 2.8 percent, the competitor's ratio was 4.5 percent, and the auto industry average was 6.7 percent. She then realized

• A) she was spending too little on promotional efforts.
• B) she needed to explain these numbers to her boss, especially in relation to the industry.
• C) the competitor shortly would be taking market share from the company.
• D) she spent her promotional dollars effectively.
• E) overall the industry was wasting money on ineffective sales promotions such as cash-back offers.

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Definitions:

Selective Serotonin Reuptake Inhibitors

SSRI is a class of drugs typically used as antidepressants in the treatment of major depressive disorder and anxiety disorders.

Plasticity

denotes the capacity of the brain to change and adapt as a result of experience or injury, highlighting the brain's remarkable ability to reorganize itself.

Hormones

Chemical messengers produced by glands in the endocrine system that regulate various bodily functions and processes.

Neurotransmitters

Chemical messengers that transmit signals across a chemical synapse, from one neuron (nerve cell) to another target neuron, muscle cell, or gland cell.