An Important Factor in Developing Successful IMC Programs Is to Create

question 142

Multiple Choice

An important factor in developing successful IMC programs is to create a process that facilitates their design and use. A tool used to evaluate a company's current process is the IMC

• A) audit.
• B) sensitivity analysis.
• C) what-if analysis.
• D) perceptual map.
• E) pretest.

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Definitions:

Positive Consequences

Outcomes or results of an action that are beneficial or desirable, encouraging the repetition of the behavior that led to them.

Positive Reinforcement

A method of strengthening desired behavior by offering motivating incentives or rewards when the behavior is exhibited.

Extinction

A reinforcement contingency in which a behavior is followed by the absence of any consequence, thereby reducing the likelihood that the behavior will be repeated in the same or similar situations.

Negative Reinforcement

A type of conditioning where an undesirable outcome or event is removed following a behavior, increasing the likelihood of that behavior's occurrence in the future.