Which of the Following Forms of Direct Marketing Has the Lowest

question 111

Multiple Choice

Which of the following forms of direct marketing has the lowest business expenditures?

• A)direct mail
• B)e-mail
• C)telemarketing
• D)paid search
• E)advertising

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Definitions:

Quantity Demanded

The entire quantity of a product or service that buyers are ready and capable of buying at a certain price point.

Price

The amount of money required to purchase a good or service, determined by various factors including supply, demand, production cost, and competition.

Total Revenue

The total amount of money a firm receives from sales of its goods or services.

Price Elasticity

A measure of how the quantity demanded of a good or service changes in response to a change in its price.