Examlex
What are the strengths/advantages and weaknesses/disadvantages of using direct marketing in the promotional mix?
Risk
The potential for losing something of value or encountering harm or loss.
Major Depressive Episode
A period characterized by severely depressed mood or a loss of interest in activities, causing significant impairment in daily life, typically lasting for at least two weeks.
Diagnostic Criteria
Standardized guidelines used in healthcare to identify and categorize diseases or disorders.
Major Depressive Disorder (MDD)
A depressive disorder characterized by persistent feelings of sadness, loss of interest or ability to feel pleasure, unexplained weight loss, difficulty sleeping, fatigue, difficulty concentrating, feelings of worthlessness or guilt, suicidal thoughts, and either agitation or slowing down. The person must not be suffering from other disorders that may present as depression, such as schizoaffective disorder or a delusional disorder.
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