All of the Following Are Reasons Direct-Mail and Catalog Retailing

question 53

Multiple Choice

All of the following are reasons direct-mail and catalog retailing are attractive except

• A)they can create customer value by providing a fast and convenient means of making a purchase.
• B)they can serve as a tool to encourage consumers to visit a website, a social media page, or even a store.
• C)their paper costs and postal rates have declined, making them less expensive to send.
• D)they can eliminate the cost of a store and clerks.
• E)they can improve marketing efficiency through segmentation and targeting.

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Definitions:

Specimen-Collection Guidelines

Standardized instructions for gathering samples of bodily fluids or tissues for laboratory analysis.

Pathologic Study

The scientific examination of tissues, cells, and fluids to diagnose disease.

Budding

A method of asexual reproduction where a new organism forms from a bud or extension, resulting from cell division at a specific location.

Yeasts

Microscopic, single-celled fungi that are used in baking and fermentation processes, helping in the leavening of bread and production of alcoholic beverages.