Which of the Following Statements Regarding QVC Is Most Accurate

question 228

Multiple Choice

Which of the following statements regarding QVC is most accurate?

• A)QVC broadcasts 12 hours a day 365 days a year.
• B)QVC reaches more than 198 million homes in the United States, United Kingdom, Germany, Italy, and Japan.
• C)QVC never offers the same product two days in a row.
• D)QVC sells all its items by dropping the price to $1.00, regardless of the product value, if it is not sold in one day.
• E)QVC entices customers to "stay tuned" by offering free products to random callers.

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Definitions:

Licensing

A business arrangement in which one party allows another to use its brand, patent, or intellectual property in exchange for a fee or royalty.

Product Association

The connection or linkage of a product with certain qualities, emotions, or concepts in the minds of consumers.

Allowable Franchising

A franchising arrangement wherein the franchisor grants the franchisee the rights to operate under the brand's trade name within specific, agreed-upon terms and limitations.

Look-Alike Packaging

Packaging that closely mimics the appearance of a well-known brand's product packaging to attract consumers.