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When developing marketing strategies, marketing managers use the elements of the marketing mix, which includes product, price, place, and promotion. In a similar fashion, when developing retailing strategies, marketers use what is called the retailing mix, which includes
Sanctioned Means
Approved or accepted methods and procedures for achieving goals within a societal or organizational context.
Political Network
The web of relationships among individuals in an organization that are used to gain influence, share information, and achieve objectives through political means.
Highly Substitutable
Referring to goods or services that can be easily replaced or exchanged with others of similar value or function.
Centrality
The importance, prominence, or influence of something or someone within a certain context or network.
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