Online Retail Purchases by Consumers Can Be the Result of Several

question 115

Multiple Choice

Online retail purchases by consumers can be the result of several very different approaches, including (1) paying dues to become a member of an online discount service, (2) participating in an online auction, (3) going directly to online malls, and (4) __________.

• A)becoming a secret shopper
• B)participating in a buying cooperative
• C)using direct selling
• D)using a shopping "bot" to search for a product at locations with the best price
• E)becoming a member of a research group that evaluates new products

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Definitions:

Self-Monitoring

An individual's ability to regulate behavior to accommodate social situations, which includes adjusting one’s performance to create the desired impression.

Implicit Self-Esteem

An unconscious, automatic aspect of self-esteem which influences reactions and perceptions without conscious awareness.

Explicit Self-Esteem

Self-esteem you are aware of having.

Social Self

The social self refers to the part of an individual's self-concept that is derived from their interactions with others and the perception of being part of a community.