Price Ranges, Store Layouts, and Breadth and Depth of Merchandise

question 262

Multiple Choice

Price ranges, store layouts, and breadth and depth of merchandise lines are considered to be the ________ of a store's image.

• A) functional qualities
• B) sociological qualities
• C) psychological attributes
• D) lifestyle attributes
• E) atmospheric elements

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Definitions:

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, reflecting the sensitivity of consumers to price changes.

Normal Goods

Normal goods are goods whose demand increases when consumer income rises, and decreases when consumer income falls, opposite to inferior goods.

Perfect Substitutes

Goods that can completely replace each other in consumption, resulting in consumers being indifferent to which product they consume.

Income Elasticity

A measure of how the demand for a good or service changes with a change in the consumer's income.