The Key Goal for Retailers in the Accelerated Development Phase

question 159

Multiple Choice

The key goal for retailers in the accelerated development phase of the retail life cycle is to

• A) recover start-up costs.
• B) establish a dominant position in the fight for market share.
• C) delay entering the decline stage of the retail life cycle.
• D) find ways of discouraging customers from moving to low-margin, mass-volume outlets.
• E) establish a retail concept that is a sharp departure from existing competition.

---

Definitions:

Social Identity Theory

A theory of group formation and maintenance that stresses the need of individual members to feel a sense of belonging.

Teamwork

The collaborative effort of a group aimed at achieving a common goal or completing a task in the most effective and efficient way.

Shared Social Identity

Shared social identity is the sense of belonging to a specific group or community, which influences one’s feelings, actions, and interactions with others within the same social category.

Structural Functionalism

A sociological perspective that emphasizes the societal structures' role in maintaining stability and order within a society.