Explain Why Direct Mail and Catalogs Are an Attractive Form

question 85

Essay

Explain why direct mail and catalogs are an attractive form of retailing.

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Definitions:

Cumul I

An abstract painting by Belgian artist Pierre Alechinsky, characterized by a dynamic composition of gestural lines and color.

Color-field Painter

An artist who employs the color field painting technique, characterized by large, solid areas of color, intended to evoke an emotional reaction through the use of color alone.

Diluted Paint

Paint that has been thinned with water or another solvent, used to achieve lighter tones or a more fluid consistency in painting.

Helen Frankenthaler

An American abstract expressionist painter known for her pioneering work in the color field painting movement.