Indirect Channels for Consumer Products

question 63

Multiple Choice

Indirect channels for consumer products

• A)occur when one firm's marketing channels are used to sell another firm's products.
• B)include producers and end users dealing directly with each other.
• C)include intermediaries that are between the producer and consumer and perform numerous channel functions.
• D)are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
• E)occurs when a retailer sells its product in a store and on the Internet.

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Definitions:

Lumber Mill

A facility where logs are cut into lumber through various sawing processes, often also involving the finishing and treatment of wood.

Standstill Agreement

A contract between a company and its creditors where the creditors agree not to increase the level of their claims, pursue further action, or demand payment for a certain period of time, usually during restructuring.

Minority Stake

An ownership position in a company that is less than 50 percent, allowing the holder to have a share in the profits but not control decisions.

Target Firm

A company that has been identified as a potential acquisition target by another company or investor.