The Distribution Intensity Associated with Products Such as Dell's Personal

question 244

Multiple Choice

The distribution intensity associated with products such as Dell's personal computers is referred to as

• A)intensive distribution.
• B)selective distribution.
• C)extensive distribution.
• D)exclusive distribution.
• E)concentrated distribution.

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Definitions:

Pioneering

The act of being the first to develop or use new methods, areas of knowledge, or activities, often leading to innovation in a field.

Competitive

Relating to or characterized by competition; striving to gain or win something by defeating or establishing superiority over others.

Reminder

A reminder is a tool or message used to prompt or encourage individuals to remember and take action on a specific task, event, or behavior.

Product Advertisements

Advertisements that focus on selling a product or service and which take three forms: (1) pioneering (or informational), (2) competitive (or persuasive), and (3) reminder.