Channels Are Typically Designed to Satisfy One or More of Four

question 135

Multiple Choice

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a membership book club allows its members to use the Internet to notify the company that they want to receive the next month's issue, the book club is appealing to which buyer requirement?

• A)information
• B)convenience
• C)variety
• D)pre- or post-sale services
• E)adaptability

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Definitions:

Derived Demand

A demand for a commodity, service, etc., that is a consequence of the demand for something else.

Elasticity of Demand

Refers to the degree to which the quantity demanded of a good or service varies with its price.

Demand Curve

A graph illustrating the relationship between the price of a good and the quantity demanded by consumers at those prices, typically downward sloping.

Business-to-Business (B₂B)

Commercial transactions or engagements between two businesses, rather than between a company and individual consumers.