A(n)________ Exists When Producers and Ultimate Consumers Deal One-On-One with Each

question 260

Multiple Choice

A(n) ________ exists when producers and ultimate consumers deal one-on-one with each other.

• A)strategic channel alliance
• B)direct channel
• C)horizontal marketing exchange
• D)indirect channel
• E)dual distribution channel

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Definitions:

Organic

Refers to content or interactions that occur naturally without paid promotion, often in the context of search engine results or social media.

Marketing Plan

A comprehensive document or blueprint outlining a business's advertising and marketing efforts for the coming period, detailing strategies, target markets, and specific promotional activities.

Marketing Strategy

Marketing strategy is the comprehensive plan formulated by a business or organization to identify customer needs and to position and promote its products or services effectively in the market.

Strategy Brief

A strategy brief is a document that outlines the key objectives, target audience, messaging, and tactics for a marketing or advertising campaign.