In Some Instances, Firms Pair Multiple Channels with a Multibrand

question 122

Multiple Choice

In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy is to ________ of the firm's family brand and differentiate its marketing channels.

• A) create greater perceived value
• B) maximize channel profits
• C) minimize cannibalization
• D) generate awareness
• E) create a "backup" channel

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Definitions:

Formalized Rules

Established regulations and procedures designed to guide behavior and operations within an organization or institution.

Division Of Labor

A system in which different individuals or groups are responsible for different tasks or aspects of production, promoting efficiency and expertise.

Management Change

The process, tools, and techniques to manage the people side of change to achieve a required business outcome.

Intrapreneurship

The act of behaving like an entrepreneur within a larger organization, including taking initiative and promoting innovative projects.