Rather Than Compete with Large Greeting Card Companies for Shelf

question 97

Multiple Choice

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and in racks in car washes where customers who are waiting for their cars can browse and purchase cards. This is an example of which type of marketing channel strategy?

• A) a strategic channel alliance
• B) multichannel distribution
• C) parallel distribution
• D) dual distribution
• E) direct distribution

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Definitions:

Current Assets

Properties expected to be turned into cash, sold, or expended within the span of one year or the typical operating period of the enterprise.

Current Asset

A resource anticipated to be transformed into cash, disposed of, or utilized within a year or the length of the operating cycle, whichever duration is greater.

Order of Liquidity

Refers to the sequence in which assets are ranked based on how quickly they can be converted into cash, with cash being the most liquid asset.

Accounts Payable

A liability to a creditor, carried on open account, usually for purchases of goods and services.