An Example of __________ Is When Kraft Foods Uses the Distribution

question 61

Multiple Choice

An example of __________ is when Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

• A)a direct marketing channel
• B)an industrial distribution system
• C)a dual distribution system
• D)a franchising operation
• E)a strategic channel alliance

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Definitions:

Accumulated Depreciation

The total amount of depreciation expenses allocated to a fixed asset since it was put into use, reducing its book value.

Original Cost

The initial purchase price or investment made in acquiring an asset, including any related acquisition costs.

Leasehold

An interest in land or property which is held on a lease.

Lessor

A person or entity that rents out property or equipment to another party, known as the lessee, under the terms of a lease agreement.