A(n)________ Is Common in the Soft Drink Industry Where the Manufacturer

question 258

Multiple Choice

A(n) ________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers,that carbonate it and market the finished product to retailers.

• A)service-sponsored franchise system
• B)service-sponsored retail franchise system
• C)manufacturer-sponsored wholesale franchise system
• D)manufacturer-sponsored retail franchise system
• E)administered vertical marketing system

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