When Choosing a Marketing Channel or Intermediary, It Is Important

question 56

Multiple Choice

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3) __________

• A)How many of the firm's competitors will be using the same channels?
• B)Which channels have strategic channel alliances with other resellers?
• C)How long have the channel members and intermediaries been in business?
• D)Who is responsible for negotiating the channel or intermediary contracts?
• E)Which channel and intermediaries will be the most profitable?

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Definitions:

Hastened

Accelerated or sped up the process of something occurring.

Bereavement

Acknowledgment of the objective fact that one has experienced a death.

Resuscitated

The act of reviving someone from unconsciousness or apparent death, often involving medical intervention such as CPR.

Physicians

Medical professionals who diagnose, treat, and help prevent diseases, injuries, and other physical and mental impairments in humans.