Two Sources of Horizontal Conflict Are Common, Including When

question 214

Multiple Choice

Two sources of horizontal conflict are common, including when

• A) a manufacturer increases its distribution coverage in a geographical area.
• B) disagreements arise over how profit margins are distributed among channel members.
• C) manufacturers believe wholesalers or retailers are not giving their products adequate attention.
• D) a channel member bypasses another member and sells or buys products direct.
• E) dual distribution causes conflict when similar types of retailers carry different brands.

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Definitions:

Descriptive Statistics

Statistical procedures used to summarize, organize, and simplify data, including measures of central tendency and measures of variability.

Bar Graph

A visual depiction of data in which bars of varying lengths represent different values or categories.

Skewed Distribution

A statistical term describing an asymmetry from the normal distribution in a set of data, where the tail on one side of the peak is longer or fatter than the other.

Statistically Significant

A determination that a result from data analysis is unlikely to have occurred by chance, suggesting a real effect or difference is present.