When Developing a Distribution Strategy, Marketers Should Avoid the Anticompetitive

question 75

Multiple Choice

When developing a distribution strategy, marketers should avoid the anticompetitive attempts to eliminate wholesalers or retailers if they want to avoid the possibility of violating the __________ provisions of the Clayton Act or the Sherman Act.

• A)resale restrictions
• B)tying arrangements
• C)exclusive dealing
• D)refusal to deal
• E)dual distribution

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Definitions:

Affirmative Defense

A defendant’s response to a plaintiff’s claim in which the defendant attacks the plaintiff’s legal right to bring the action rather than attacking the fact of the claim or making excuses for unlawful behavior. Common

GAAS

Generally Accepted Auditing Standards, which are guidelines that auditors follow when conducting audits on companies' finances.

GAAP

Generally Accepted Accounting Principles, which are a common set of accounting rules and standards for financial reporting.

Sarbanes-Oxley Act

A U.S. law enacted in 2002 aimed at improving corporate governance and accountability through stricter auditing and financial regulations.