Which of the Following Statements About Penetration Pricing Is Most

question 329

Multiple Choice

Which of the following statements about penetration pricing is most accurate?

• A)Penetration pricing is a profit-oriented approach to pricing.
• B)Penetration pricing is a cost-oriented pricing method.
• C)Penetration pricing encourages competitors to enter a market.
• D)Penetration pricing is more effective in a marketplace with price-sensitive consumers.
• E)Penetration pricing usually precedes a skimming pricing.