Which of the Following Statements About the Price-Setting Process Is

question 72

Multiple Choice

Which of the following statements about the price-setting process is most accurate?

• A)When selecting a strategy for setting an initial price,it doesn't matter which one you use as long as you stick with it.
• B)Sometimes pricing strategies overlap,and a seasoned marketer will consider several strategies when choosing an approximate price level.
• C)Demand-oriented pricing approaches rely heavily on competitors' prices.
• D)Skimming pricing is a competition-oriented pricing strategy.
• E)Penetration pricing is the best pricing strategy for companies trying to meet the goals of a profit-oriented pricing approach.

---

Definitions:

High Technology Software

Advanced computer programs and applications that incorporate cutting-edge technologies and are often used in specialized fields.

CRM

Customer Relationship Management, a technology for managing all your company's relationships and interactions with customers and potential customers.

Older Technologies

Outdated or superseded technological tools or systems still in use within an organization.

Customer Service

Activities and initiatives a company undertakes to enhance customer satisfaction by meeting or exceeding expectations.