The First Apple IPhone Was Introduced in 2007 at an Initial

question 38

Multiple Choice

The first Apple iPhone was introduced in 2007 at an initial price of $600. People waited in line overnight so they could be one of the first to own this unique smartphone. Which pricing strategy did Apple use to help recoup its costs for developing the smartphone?

• A) penetration pricing
• B) experience-curve pricing
• C) customary pricing
• D) skimming pricing
• E) target pricing

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