Setting the Price of a Line of Products at a Number

question 180

Multiple Choice

Setting the price of a line of products at a number of different specific price points is referred to as

• A) odd-even pricing.
• B) bundle pricing.
• C) cost-plus pricing.
• D) price lining.
• E) prestige pricing.

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Definitions:

Exclusive Distribution

A distribution strategy where a supplier grants exclusive rights to a single wholesaler or retailer to sell its products in a specific territory.

Intensive Distribution

Intensive distribution is a strategy where a company makes its product available through as many outlets as possible to maximize coverage and product availability.

Selective Distribution

A type of distribution strategy that involves placing products in selected retail outlets, rather than mass marketing or exclusive distribution.

AIDA Model

A marketing framework that outlines the customer journey as Attention, Interest, Desire, and Action, guiding marketers in creating effective advertising strategies.