A Box of Cascade Dishwasher Detergent Shrink-Wrapped with a Bottle

question 46

Multiple Choice

A box of Cascade dishwasher detergent shrink-wrapped with a bottle of Jet Dry for 10 cents more than the regular price of the dishwasher detergent is an example of __________ pricing.

• A)penetration
• B)prestige
• C)bundle
• D)odd-even
• E)standard markup

---

Definitions:

Market Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing strategies.

Economies Of Scale

Cost advantages that a business achieves due to the scale of operation, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units of output.

Differentiation

A strategy employed by businesses to distinguish their products or services from those of competitors, often through unique features, branding, or quality.

Competitive Strategies

Techniques and plans that a company adopts to attract customers, withstand competitive pressures, and strengthen an organization’s market position.