Setting a Price That Is Dictated by Tradition, a Standardized

question 102

Multiple Choice

Setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors is referred to as

• A) cost-plus pricing.
• B) customary pricing.
• C) standard markup pricing.
• D) loss-leader pricing.
• E) target profit pricing.

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Definitions:

American Marketing Association

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The overall state of the economy, encompassing wide-scale economic factors such as inflation, national income, and unemployment rates.