A Dynamic Pricing Policy Allows Marketers to Respond to

question 59

Multiple Choice

A dynamic pricing policy allows marketers to respond to

• A) requests for allowances.
• B) threats of discrimination.
• C) success measures for the firm's previous promotions.
• D) changes in demand, cost, and competitive factors.
• E) inquiries by government agencies.

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Definitions:

Manipulate to Obtain

A strategic action of influencing or controlling someone or something to achieve a desired outcome.

Fixed-Ratio Schedule

In operant conditioning, a reinforcement schedule that reinforces a response only after a specified number of responses.

Specified Time

A clearly defined or identified moment or period on a timeline.

Unpredictable Time

Moments or durations that cannot be anticipated or forecasted with certainty.