Different Brands Within a Company's Product Line Generally Have Different

question 216

Multiple Choice

Different brands within a company's product line generally have different profit margins; for example, items with higher price lines have higher profit margins. Assume that Nike Variety tennis shoes have variable costs of $6 and sell for $24. Also assume that Nike Wimbledon tennis shoes have variable costs of $38 and sell for $48, but when fixed overhead is added, the shoe is unprofitable by $2 per pair. Which statement is most accurate regarding Nike's pricing approach with these two product lines?

• A)Demand for each shoe line is unrelated to price.
• B)Nike is using a cost-plus-percentage-of-cost pricing strategy.
• C)Nike is using a product-line pricing strategy.
• D)Demand for each shoe line is unrelated to product quality.
• E)Consumers do not use price as an indication of quality.

Recognize the importance of environmental factors and community infrastructure in disease prevention.

Understand the historical development of public health initiatives and their impact on community health.

Analyze the role of government and non-governmental organizations in the advancement of public health.

Identify key figures and their contributions to public health and nursing.

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Definitions:

Unit Product Cost

The total cost to produce one unit of product, including direct material, direct labor, and manufacturing overhead.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, detailing how net revenue is transformed into net earnings.

Variable Costing

An accounting method that only includes variable production costs (costs that change with the level of output) in product costs.

Direct Labor Cost

The cost of wages and other benefits for workers directly involved in the production process.