Mike Morgan, a Sales Representative for a Major Food Service

question 97

Multiple Choice

Mike Morgan, a sales representative for a major food service distributor of Betty Crocker's Warm Delights, wanted to encourage repeat purchases by his grocery customers-supermarkets, mass merchandisers, etc. To accomplish this objective, Morgan offered the following discounts to his customers: a 10 percent discount for buying 1 to 49 cases of Warm Delights within a calendar month. The discount increases to 12 percent if 50 to 99 cases of Warm Delights are purchased and to 15 percent if 100 or more cases of Warm Delights are purchased within the same calendar month. What type of discount was Morgan offering his customers?

• A)a seasonal discount
• B)a quantity discount
• C)a cash discount
• D)a trade discount
• E)a case allowance discount

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Definitions:

Gender Differences

Variations in characteristics, behaviors, or roles typically associated with being male or female.

Kohlberg's Model

A theory proposed by Lawrence Kohlberg that outlines stages of moral development in individuals, emphasizing the progression of moral reasoning capability.

Ethical Theories

Philosophical ideas about what is morally right and wrong or good and bad.

Social Control Solutions

Strategies or measures implemented to regulate behavior and maintain conformity to societal norms.