To Increase Value the Most, Marketers Should

question 124

Multiple Choice

To increase value the most, marketers should

• A)decrease benefits.
• B)decrease benefits and increase price.
• C)decrease price and increase benefits.
• D)decrease price and decrease benefits.
• E)do nothing and let the perceived value of the item increase as it matures in its life cycle.

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Definitions:

Olfaction

The sense of smell, an important chemical sensing system in humans and animals for detecting environmental odors.

Sense of Smell

The ability to perceive and identify different odors through the olfactory system.

Neural Impulses

Electrical signals that travel along the neurons, serving as the means of communication within the nervous system.

Sensory Interaction

The principle that one sense can influence or interact with another, affecting how we perceive the world around us.