The Practice of Simultaneously Increasing Product and Service Benefits While

question 179

Multiple Choice

The practice of simultaneously increasing product and service benefits while maintaining or decreasing price is referred to as

• A) value pricing.
• B) customer-value pricing.
• C) competitive pricing.
• D) cost pricing.
• E) demand pricing.

---

Definitions:

Auditory Ossicle

Bone of the middle ear; includes the malleus, incus, and stapes.

Malleus

A small bone in the middle ear that transmits sound vibrations from the eardrum to the inner ear.

Accommodation

In optics, the ability of the eye to change its focal length to focus on objects at various distances, or the process of adjusting to something new.

Presbyopia

A condition associated with aging in which the eye's lens loses its ability to focus on close objects, resulting in difficulty with near vision.