Creative Marketers Engage in Value-Pricing, Which Is the Practice of Simultaneously

question 202

Multiple Choice

Creative marketers engage in value-pricing, which is the practice of simultaneously __________ while maintaining or decreasing price.

• A)decreasing product and service benefits
• B)increasing product and service benefits
• C)decreasing profit
• D)analyzing benefits
• E)decreasing cost

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Definitions:

Short-swing Profits

Profits earned by corporate insiders from buying and selling their company's stock within a short timeframe, subject to specific legal regulations and reporting requirements.

Security

A financial instrument representing an ownership position in a publicly-traded corporation (stock), a creditor relationship with a governmental body or a corporation (bond), or rights to ownership as represented by an option.

Securities Exchange Act

A U.S. law enacted in 1934 to govern the trading of securities, such as stocks and bonds, aimed at protecting investors from fraud.

Solicitation of Proxies

The process by which shareholders are asked to delegate their voting power to representatives to vote on their behalf at shareholder meetings.