Which of the Following Statements Regarding Sales Goals Is Most

question 194

Multiple Choice

Which of the following statements regarding sales goals is most accurate?

• A)For marketing managers,sales revenue or unit sales can be easily translated into meaningful targets for a product line or brand.
• B)Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line.
• C)Very often,cutting prices results in a decrease in market share.
• D)Setting unit volume sales as a pricing objective results in price wars with competitors,so the practice is limited to industries with few competitors.
• E)An advantage of increasing unit volume sales is that it always results in an increase in profits.

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Chief Executive Officer, the highest-ranking individual in a company or organization, responsible for making major corporate decisions.

Chairman

The presiding officer or leader of an organized group, such as a board, committee, or meeting.

Secretary

An administrative position responsible for managing correspondence, keeping records, and performing general office tasks.