Which of the Following Statements Regarding Service Branding Is Most

question 129

Multiple Choice

Which of the following statements regarding service branding is most accurate?

• A)Unlike products, services do not use subbranding.
• B)Services must include the word service in their brand names to assure that customers are not purchasing a product.
• C)Service firms with a well-established brand reputation will find it easier to introduce new services than those without a brand reputation.
• D)Many consumers are suspicious of service providers that offer too many service line extensions.
• E)Many service organizations, such as banks, hotels, and restaurants, do not rely heavily on branding because of the extent to which they are people-, not equipment-based services.

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Definitions:

Toddler

A young child, typically between the ages of one and three years, who is learning to walk and engage in more complex activities.

Extremities

The limbs or appendages of the body, specifically arms, hands, legs, and feet.

Vision Acuity

The clarity or sharpness of vision, usually measured by the ability to discern letters or numbers at a standardized distance on an eye chart.

Preschool

An educational establishment or learning space offering early childhood education to children prior to the commencement of compulsory education at primary school.