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Many commuters in New York install radio frequency identification (RFID) devices on their cars that can be read automatically as they approach a toll booth. This saves time, improves traffic flow, and means drivers don't need to keep exact change in their cars. It also offers New York authorities the opportunity to manage traffic flow by charging different toll amounts for different times of day, such as charging a higher toll for "rush hour" periods during the morning and afternoon commutes. Commuters in New York are experiencing
Individualistic Cultures
Societies that emphasize the needs, goals, and desires of the individual over those of the group or collective.
Self-Esteem
One’s subjective evaluation of their own worth, including beliefs about oneself as well as an emotional states such as triumph, despair, pride, and shame.
Culture
A set of shared attitudes, values, goals, and practices that characterizes an institution, organization, or group.
Social Norms
Unwritten rules that govern the behavior of people in a society.
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