Which of the Following Statements Regarding the Place Element of Services

question 3

Multiple Choice

Which of the following statements regarding the place element of services is most accurate?

• A)Place has little impact on the marketing of services because there are so many intermediaries from which a consumer may choose.
• B)The distribution site and the service provider are the intangible components of the service.
• C)Place is an especially important factor because of the inconsistency between the service and the service provider.
• D)Until recently, customers generally had to go to the service provider's physical location to purchase the service.
• E)Technology is an effective way to bring services to the customer, but only if the consumer is a new user. Otherwise, the disadvantages outweigh the benefits.

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Definitions:

Research Design

A systematic plan outlining how a research project is conducted, including the methods and procedures used to collect and analyze data.

Consumer Population

The group of individuals or entities that are potential or actual buyers of products and services in a given market.

Contextual Factors

Various external elements that can influence the performance or outcomes of a process, strategy, or system, such as economic, social, or technological environments.

Microexpressions

Involuntary facial expressions that occur fleetingly and reveal genuine emotions.