To Help Consumers ________, Marketers Try to Make Them Tangible

question 55

Multiple Choice

To help consumers ________, marketers try to make them tangible or show the benefits of using the service.

• A) assess and compare services
• B) reduce inconsistency
• C) increase interaction with service providers
• D) appreciate the flexibility of services
• E) understand the interdependence of services

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Definitions:

Minority Rule

A governance or decision-making process where a smaller portion of a population holds disproportionate power or influence.

Group Decision

The process through which a collection of individuals collectively arrive at a conclusion or choice.

Decision Unanimity

The condition in which all members of a group or decision-making body agree on a particular decision or outcome.

Groupthink

A psychological phenomenon that occurs within a group of people when the desire for harmony or conformity results in irrational or dysfunctional decision-making outcomes.